#design

Businesses forget that the purpose of the website is to get the user to click on a button as soon as possible

1. Clarity: Does the user understand exactly what you do (for the user)?
2. Trust: Can you make them trust you e.g. trust badges and social proof

Actionable steps:

• update your copy first
  • you probably have the perfect copy in your head
• test performance

Cognitivie overload:

• less stimuli = better

header: Focus
subheader: Clarify
button: action
trust: prove

gaze principle -> point at the cta

make the cta a single/weird inconsitent colour

Loading speed is crucial

People are forgetting that you want the user to perform an action

design is about understanidng user intention, it is not about showing off complexity

Your copy is not good enough.

• perfect your copy

Hero is the key place to convince.

• understand design systems and follow it
• keep it simple:
  • trust signal/kicker social proof e.g. award, stars
  • problem solution header
    • structure
      • action, client problem, desired outcome
        e.g. plumbing
        transform your unreliable plumbing systems into pipes that last
  • clarifiaction subheader
    • make some big claims/clarify
    • create more trust/clear doubts
  • call to action button
    • you can only use another if your product is complicated e.g. how it works etc

if that does not work you clear doubts.